Principles of Marketing - QuexBook

QuexBook is a mobile learning module patterned on the Department of Education’s K12 Curriculum Guide (DepEd K to 12 CG) designed to enhance and strengthened knowledge about various subjects in Junior High and Senior High Subjects.

Principles of Marketing is composed of almost 530 questions with solutions and is equivalent to 750-page Book.

It contains the following topics:

I. Marketing Principles and Strategies

II. Customer Relationship

III. Market Opportunity Analysis and Consumer Analysis

IV. Developing the Marketing Mix

V. Managing the Marketing Effort

VI. Workshop and Presentation of Marketing Plan